Fill the
academy.
Own the market.
Choices International has world-class programmes and elite partnerships. What's missing is a digital engine that finds the right families — globally — before competitors do.
Good programmes.
Wrong pipeline.
The discovery session revealed three compounding problems that are suppressing revenue — none of which are programme quality issues.
Main agent sent 20 students vs 70 last year. 80% revenue dependency on a single channel is a critical structural risk. Direct acquisition is not optional — it's survival.
Inbox overwhelmed with enquiries from families who cannot afford £50–60k programmes. No lead qualification filter means advisors waste time on non-buyers while real prospects go elsewhere.
Both websites are outdated and not discoverable in AI-assisted search. Competitors from France and the USA dominate "soccer camps" results. Liverpool and Arsenal lead on summer courses. Choices International does not appear.
Three packages.
One direction.
Each package builds on the previous. We recommend starting with Package 1 immediately while scoping the broader rebuild in parallel.
- Google Ads campaigns — USA, Canada, India, Brazil
- Landing pages built on internationalacademyfootball.com
- £25–50 booking deposit filter to qualify serious leads
- GA4 + GTM conversion tracking setup
- Cal.com consultation booking flow
- Weekly performance reports
- Salesforce / CRM integration
- Website rebuild
- SEO / AI visibility
- Social media management
- Everything in Package 01
- Full website rebuild — internationalacademyfootball.com
- AI search optimisation (ChatGPT, Perplexity, Google SGE)
- Technical SEO audit + on-page optimisation
- Programme landing pages (per sport/location)
- Agent portal improvements
- Content strategy (blog, programme pages)
- Meta / Instagram paid campaigns
- choices-international.com rebuild
- Full social media management
- Everything in Package 02
- choices-international.com full rebuild (Webflow)
- Full social media management (Instagram, Facebook, TikTok)
- Direct marketing to existing agent + student database
- Email nurture sequences per programme
- Video content strategy for social proof
- Multilingual landing pages (ES, PT, HI)
- Monthly strategy call + quarterly review
Find the right families.
Filter the rest.
The biggest risk is not low lead volume — it's low lead quality. Our strategy addresses both simultaneously.
Conservative model.
Strong returns.
Based on Package 01 (Academy PPC). Even at 15% consultation-to-enrolment rate, a single booking covers months of investment.
| Period | Ad Spend | Management | Est. Qualified Leads | Consultations (50%) | Enrolments (15%) | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| Month 1 | £800 | £750 | 20–30 | 10–15 | 1–2 | £35–55k | 22–35× |
| Month 2 | £1,200 | £750 | 35–50 | 17–25 | 2–3 | £70–110k | 35–55× |
| Month 3+ | £2,000+ | £750 | 60–90 | 30–45 | 4–6 | £140–220k | 50–78× |
* Revenue based on £35k (6-month) to £55k (9-month Academic Year) programme value. Enrolment rate target of 15% from consultations is conservative vs industry benchmarks for premium programmes with qualified lead filters.
7 days to first
live campaign.
From contract signed to first qualified leads in 7 days. Full optimisation by end of Month 1.
One enrolment
pays for everything.
At £35–55k per student, a single conversion from Package 01 covers 3–4 months of total investment including ad spend.
No long-term contract. Month-to-month after the setup fee is recovered. All platform access, tracking, and landing pages remain owned by Choices International. Magic Pulpo operates as an extension of your team, not a vendor.
5 things we need
to get going.
These are the only blockers between signing and going live in 7 days.