We
test
Our approach
We are as adaptable as an octopus camouflaging to blend seamlessly into a coral reef – we customise our strategies to perfectly suit your needs and deliver exceptional results.
Vision
This is where we define the project's overall purpose, goals, and desired outcomes. It sets the direction and establishes a clear understanding of what the project aims to achieve.
Discovery
We’ll uncover the problem or opportunity further through market, user, and competitor research. This is also where we’ll clarify customer needs, market trends, and gaps in the existing solutions.
Ideation
We’ll dive right in to generating creative ideas and solutions to address the problem or opportunity. Think brainstorming, concept development, and exploring a whole load of different approaches.
Concept
Next, we’ll build out our most promising ideas into detailed concepts with clear value propositions. This is where we’ll prioritise, evaluate, and shape concrete proposal for you.
Strategy
Then, it’s time to for us to develop a comprehensive plan outlining the project's scope, objectives, and execution approach. We’ll define the roadmap, resources, and timeline for achieving your project’s goals.
OKR’s
We stay on-track and accountable by setting clear and measurable Objectives and Key Results to guide the project. With full transparency, you’ll be able to track the project’s progress every step of the way.
Prototyping
The prototype phase is where we’ll create initial versions of the product or assets, ready to test assumptions and gather feedback. You’ll have a chance to visualise ideas, validate concepts, and identify potential improvements.
Testing & validation
Here‘s where we’ll thoroughly evaluate the prototype to ensure it meets expectations, user needs and performance standards. We’ll be usability testing, performance testing, and gathering user feedback.
Production
The build phase! We’ll be building, refining, and scaling the deliverables to the highest spec.
Launch & deploy
It’s go-time! We’ll hand over the deliverables and help you launch them directly to your target audience, all the while keeping your goals top of mind.
Monitor & evaluate
We’ll work with you to track performance metrics and gather user feedback to measure success and identify areas for improvement.
Experiment
Testing and learning is at our core. It’s how we drive growth and continue to push our practice and innovation to deliver the best outcome possible for you.
Maintenance
Once your project is up and running, we can provide the operational support to keep things running smoothly.
Just like an octopus, we have 8 distinct arms, each a master of its craft.
For complex projects, our divisions join forces to crack the toughest creative challenges.
Find out more