About us
Grow in every direction.
Magic Pulpo is a growth agency in Budapest, built on one conviction: brands grow faster when their agency runs as a system, not a hierarchy. A small senior team runs every account, and a network of specialists joins by brief.
Our operating model
ACDH: Agile, Collaborative, Decentralised Hub
Traditional agency structures are built for the agency's convenience. Fixed teams, processes and overhead all end up on the client's invoice. Magic Pulpo operates differently.
The ACDH model assembles a team around each brief from a network of vetted specialists, and runs with the speed and transparency of a startup rather than the friction of a corporate agency.
Agile
Sprint-based delivery. Priorities follow your business, and our project plan adapts.
Collaborative
Client teams work alongside ours, with no black-box handoffs.
Decentralised
No single point of failure. The network holds when individuals are unavailable.
Hub
One point of contact coordinates the full specialist network around your account.
A · C · D · H
The engagement process
From first call to measurable results.
- 1
We start by understanding what is actually happening.
Channel audit, analytics review, competitor analysis, stakeholder interviews. No assumptions, no inherited agency jargon. Week 1–2
- 2
A plan built for your actual situation.
From the audit findings we build a 90-day activation roadmap with clear priorities, resource allocation, and measurable success criteria. Week 3–4
- 3
Senior execution, every sprint.
Work begins with no junior handoff. The strategists who designed the plan are the people delivering it. Ongoing
- 4
We build systems that compound.
Every month we review what is compounding and what needs replacing. The goal is a marketing engine that improves automatically. Monthly review
Audit
- Full channel audit report
- Analytics taxonomy review
- Competitor map
- Stakeholder interview synthesis
Strategy
- 90-day activation roadmap
- KPI framework + baseline
- Channel prioritisation matrix
- Resource + budget plan
Execute
- Weekly sprint delivery
- Cross-channel coordination
- Creative + performance in one team
- Weekly Slack update
Compound
- Monthly performance review
- System optimisation
- Tracking the assets that keep paying
- Quarterly strategic reset
Operating principles
The commitments that do not flex.
Senior-only delivery
No junior handoff. The strategists who designed the plan execute it.
Transparent reporting
Weekly updates with the actual numbers. No narrative without data.
Systems thinking
We build assets and systems that keep compounding after the first campaign.
Single point of contact
One person owns your account. One weekly touchpoint. No committee.
Outcome accountability
We track pipeline, with revenue attribution from day one.
Honest escalation
If something is not working, we tell you before you notice.
In progress we trust
The story so far.
- 2015–2017
Foundation
Founded in Budapest on 360° video, 3D animation and the marketing around them. Vienna tourism, Diageo, and two museums in Szolnok: RepTár and the Sörárium.
- 2018–2020
Internationalisation
The same craft taken abroad, with VR, AR and software development added to it. UNICEF and the United Nations across Mexico and Turkey, Cosmopolitan, and a VR programme for the military hospital in Brussels.
- 2021–2023
Digital marketing era
Websites, branding and full digital marketing programmes, with app and web development behind them. NMI, Millenáris, Berlitz and the Open & Eat branding. The first startup ideas start here, Wuff among them.
- 2024–2026
ACDH era
Complex marketing programmes under the ACDH model, and the studio becomes the other half of the business. Berlitz globally and across its franchise markets including Canada and the UK, Humanitix, Choices International and the International Academy of Football. Five ventures of our own: Wuff, Dosemojo, CrawlerPal, ScoutVerdict and Everbuddy, plus rántotthús for the fun of it.
Ready to think in systems?
Tell us about the challenge. We'll say where the swarm can help, and where it can't.