EverbuddyFor when the hardest goodbye begins.
A marketplace for everything that comes after: collection and cremation, burial, memorials and grief support, from providers we've chosen, with the full price up front. We help in the first hours, and long before them if you are planning ahead.
Why we built it
There is no aftercare service in Europe that pet owners know and trust. When the worst happens, most have no idea what to do, and few know how to prepare for it. We built Everbuddy to be there for both.
Features
What Everbuddy does.
First-hours guide
Aftercare marketplace
Full price up front
Planning ahead
Before and after
Life before and after Everbuddy.
Without Everbuddy
A dozen calls, unclear prices
- Searching alone at 2am
- A dozen phone calls
- Prices that are hard to compare
- No clear idea who will look after your pet
With Everbuddy
One booking, one clear price
- Help in the first hours, with no account
- Providers we've chosen, with the full price
- Nothing booked until the provider confirms
- People you can name
- Here at 2am, and in six months
How it works
What happens, step by step.
- 1
Tell us what's happening
Your pet has just died, is going to die soon, or you are planning ahead. A few gentle questions, and no account.
- 2
See what's near you
Cremation, burial, memorials and grief support from providers we've chosen, each with the full price and what's included.
- 3
Choose when you're ready
Book one service or several. Nothing is booked until the provider confirms.
The product
What you’ll find in Everbuddy.
The guided intake, the home page and the providers near you, on a phone. The providers shown are the site's labelled examples.
Why now
Why the timing is right.
Germany and Austria, where Everbuddy opens in Berlin and Vienna, are home to about 18 million cats and 11 million dogs.
44% of German households keep a pet.
EU law requires online marketplaces to show the full price with taxes, who the provider is and how offers are ranked.
In the UK, 89% of owners did not compare cremation providers, and only 2% of vet practice websites listed cremation prices.
Proof so far
What we have already shown.
Built
Live site
The intake, your pet's card and provider marketplace v1, in English and German.
Tested
12 reports
Desk research on law, prices and vets. It moved the launch to Berlin, Vienna and Zurich and changed how we work with vets.
Next gate
3 cities
Sign the first crematorium and collection partners in Berlin, Vienna and Zurich, then take the first bookings.
Key learning
Desk research changed the plan. In the UK, vets already earn on cremation, so a referral fee will not win them over. Everbuddy now reaches owners directly as well as through vets.
The brand
The identity and its social kit.
A teaser from the design files.
Social kit
The investment case
Stage
Where Everbuddy is right now.
- 2025
Conception(done)
Spun out of the Wuff platform's aftercare wedge. The problem: a dozen logistical and emotional decisions in 24 hours, served by cold, fragmented options.
- 2026
Build
Brand, tokens and the two-mode design system locked. The site is live with the intake, the pet card and provider marketplace v1, in English and German.
- H2 2026
Validation
Launch-city groundwork: owner interviews, three signed crematorium and pickup partners, and 10–20 vet clinics seeded as the demand channel.
- 2027
Launch
Berlin, Vienna and Zurich go live first, each with a chosen set of providers.
- 2028
Scale
More cities only once the first three hold their service bar; pre-need subscription tier.
The problem
When a pet dies, owners face a dozen logistical and emotional decisions in 24 hours, and the existing options (vets, ad-hoc crematoria, Google) are cold, fragmented, and built for the worst moment of someone's life.
Our solution
A two-mode marketplace: Reflective mode lets owners learn their options ahead of time; Supportive mode is the crisis intake. Three to five hand-selected providers per city, and we answer for the whole experience: pickup, cremation, return, memorial and follow-up through one company, with real people you can reach.
Market opportunity
The size of the prize.
Directional internal estimate of EU pet aftercare (cremation + memorial + counselling). Not externally validated.
Valuation
The ask.
Pre-money
€8M
Raising
€1.2M
Closing: Timing open, gated on first-city operations.
Use of funds
Operations team, provider partnerships, first-city launch, grief-counsellor network buildout.
Investor options
How you can participate.
Three ways into the cap table. Pick the one that fits your conviction and time horizon.
Mission-aligned angel
open€25K–€100K
Equity · €8M pre-money
For investors who've lost a pet, or who back mission-led marketplaces. Reserved 20% of round.
- Equity from day one
- Quarterly updates
- Founder direct access
Lead investor
open€500K–€800K
Equity · €8M pre-money
EU-focused seed funds with marketplace or healthcare expertise. Board seat included.
- Board seat
- Sets terms
- Information rights
Veterinary network
openBespoke
Equity + referral agreement
Vet chains and pet-insurance providers seeking aftercare offering for their members.
- White-label option
- Member-rate pricing
- Co-branded landing
Who’s behind it
Operated by Magic Pulpo.
A full studio venture: the same team that runs growth for global clients builds and operates this brand.
In-house build
Product, design and engineering sit inside the studio. No outsourced MVP, no agency markup between investor money and shipped product.
Stage-gated capital
Every venture advances through explicit evidence gates before spend scales. The current gate for Everbuddy is stated on this page.
Honest numbers
Past-tense claims here are sourced from the venture’s own build and records. Forward-looking figures are labelled as targets or internal estimates.
See the growth agency that builds them, its client work, or how the studio operates.
Investor interestWant the full data room?
Raising seed to launch a pet aftercare marketplace in Berlin, Vienna and Zurich, then one city at a time.