Magic Pulpo Studio · 2026
A marketplace for the worst day of a pet owner’s year, designed in two modes.
A studio venture: a pet aftercare marketplace for owners who have just lost a pet. Collection and cremation, burial, memorials and grief support from three to five hand-selected providers per city, with the full price up front. Brand, design system and the first site are built; Berlin, Vienna and Zurich come first.
The challenge
When a pet dies, owners face a dozen logistical and emotional decisions in 24 hours, and the options they find (vets, ad-hoc crematoria, a search engine at 2am) are cold, fragmented and built for someone’s worst moment. There is no aftercare service in Europe that pet owners know and trust, and few know how to prepare for it.
Everbuddy spun out of the Wuff platform’s aftercare wedge. We built it to be there in the first hours, and long before them for anyone planning ahead.
The approach
Two modes, one marketplace. Reflective lets owners learn their options ahead of time. Supportive is the crisis intake: a few gentle questions, and no account. Three to five hand-selected providers per city are accountable to a single experience, from pickup to cremation, return, memorial and follow-up, each with the full price and what is included, and nothing is booked until the provider confirms.
The studio built the brand first: Ever, a curled-up pet drawn in one line with a small sky inside it, on night and cream. Then the tokens and the two-mode design system, with the intake, provider, pricing-transparency and crisis patterns built and toggleable in Storybook. Then the intake, the pet’s card and provider marketplace v1, in English and German.
- 01
Tell us what’s happening
Your pet has just died, is going to die soon, or you are planning ahead. A few gentle questions, and no account.
- 02
See what’s near you
Cremation, burial, memorials and grief support from providers we’ve chosen, each with the full price and what’s included.
- 03
Choose when you’re ready
Book one service or several. Nothing is booked until the provider confirms.
What the research changed
Desk research changed the plan. In the UK, vets already earn on cremation, so a referral fee will not win them over. Everbuddy now reaches owners directly as well as through vets.
The work
The results
The site, the intake, the pet’s card and provider marketplace v1 are live in English and German. Twelve desk-research reports on law, prices and vets moved the launch to Berlin, Vienna and Zurich. The next gate is signing the first crematorium and collection partners in those cities, then taking the first bookings. No partners are signed and no bookings have been taken yet, so none are claimed.
What we delivered
- Brand identity: the Ever mark, lockups, monogram and seal
- Colour and type system on night and cream
- Social kit: posts, stories and a LinkedIn header
- Two-mode design system, with the patterns toggleable in Storybook
- The guided intake, with no account required
- Provider marketplace v1 with the full price on every listing
- Marketing site in English and German
Night, cream and lilac
Night
#0E161D
Cream
#F5EFE4
Lilac
#A99BD8
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