Ideas
Contenido y canales
Contenido, email, redes sociales y automatización como un solo sistema. Lo que funciona cuando el ciclo de venta es largo y los canales, muchos.
Estrategia de contenido: cómo conseguir que el contenido dé resultados de negocio
Cómo plantear una estrategia de contenido que atraiga tráfico orgánico y leads cualificados y refuerce la autoridad de tu marca.
Zsófia Nagy16 abr 2026Gestión de redes sociales para marcas internacionales: lo que funciona de verdad
Cómo gestionar las redes sociales de una marca presente en varios mercados: localización, coherencia de marca y medición del rendimiento.
Vanda Kocsis16 abr 2026Multichannel marketing strategy: how to coordinate across channels without losing coherence
How to build a multichannel marketing strategy that creates a coherent customer experience across paid, organic, social, email and direct, without the operational chaos.
Zsófia Nagy16 abr 2026Email marketing strategy: the complete guide
Build an email marketing programme that generates real revenue: list strategy, automation, deliverability, content and measurement from first principles.
Gabriel Fótyi16 abr 2026Salesforce for marketing teams: what it can do and what it cannot
A practical guide to Salesforce Marketing Cloud for marketing teams: what the platform genuinely enables, what requires significant setup, and how to get value faster.
Gabriel Fótyi4 abr 2026Content marketing for B2B: what works when the sales cycle is long
How to use content marketing effectively in B2B contexts with long sales cycles: the content types, distribution channels and attribution approaches that work when leads take months to convert.
Felix Herault4 abr 2026Building a content strategy that drives business growth
How to build a content strategy that connects editorial decisions to commercial outcomes, from audience research and SEO planning through to production workflows and performance measurement.
Zsófia Nagy4 abr 2026Marketing automation implementation: the complete setup guide
How to implement marketing automation and CRM that actually improve business outcomes: commercial objectives, platform selection, data and integration architecture, and the common mistakes that waste the investment.
Nazim Sakhri1 abr 2025Social media management: the operational guide for brands running multiple channels
How to manage social media effectively across multiple platforms and markets: content calendars, community management processes, approval workflows, and performance measurement that actually works.
Vanda Kocsis1 abr 2025¿Y tu sitio, cómo está? La auditoría gratuita comprueba la visibilidad en buscadores, las citas en las IA y la velocidad de carga.