Ideas
Publicidad y landing pages
Por qué tu coste por lead es el que es. Estructura de campañas, landing pages, presupuestos y los textos que convierten un clic en un lead.
Guía completa de marketing de performance: cómo convertir tu presupuesto en ingresos medibles
Todo lo que necesitas saber sobre marketing de performance: estructura de campañas, atribución, optimización y medición del ROI.
Héloïse Mazingarbe16 abr 2026Landing page optimisation: the framework for higher conversion rates
How to systematically improve landing page conversion rates: the diagnostic framework, research stack, hypothesis format and testing methodology that produce measurable gains.
Héloïse Mazingarbe16 abr 2026Marketing budget allocation: how to distribute spend for maximum return
How to allocate your marketing budget across channels and initiatives for maximum return: the frameworks, benchmarks and decision logic used by experienced CMOs.
Mark Bodnar16 abr 2026The complete guide to Google Ads campaign structure
How to structure Google Ads campaigns for maximum performance: account architecture, match types, bidding strategies, and the Quality Score factors that determine your cost per click.
Héloïse Mazingarbe4 abr 2026Performance marketing: how to build campaigns that convert
A practical guide to building performance marketing campaigns that generate qualified leads and measurable ROI, from strategy and creative through to attribution and optimisation.
Héloïse Mazingarbe4 abr 2026Copywriting that converts: the principles behind high-performance marketing copy
The principles of conversion copywriting, from headline construction and value propositions to landing page structure, CTA microcopy, error messages and onboarding copy.
Zsófia Nagy1 abr 2025Franchise digital marketing: how to scale a brand across multiple locations
The complete guide to digital marketing for franchise networks: managing brand consistency, local search presence, paid acquisition, and performance reporting across 10 to 1,000+ locations.
Héloïse Mazingarbe1 abr 2025Growth marketing vs brand marketing: how to balance short and long-term investment
Why the growth vs brand marketing debate is the wrong question, and how to build an integrated marketing investment framework that serves both short-term performance and long-term brand equity.
Mark Bodnar1 abr 2025¿Y tu sitio, cómo está? La auditoría gratuita comprueba la visibilidad en buscadores, las citas en las IA y la velocidad de carga.