Insights
Équipes, agences et IA
À quoi sert une agence maintenant que la production ne coûte presque rien. Modèles d’équipe, comparaison avec l’interne et ce que vous payez vraiment.
Les agences growth à l’ère de l’IA : ce que vous payez réellement
L’IA a rendu la production bon marché et le jugement cher. Ce que cela change quand vous choisissez une agence growth, et quel modèle de prix y survit.
Mark Bodnar27 sept. 2026Growth agencies in the era of AI: what you are actually paying for
AI made marketing production cheap and judgement expensive. What that changes about hiring a growth agency, and which pricing model survives it.
Mark Bodnar27 sept. 2026What makes a great digital marketing agency great
An honest assessment of what separates genuinely excellent digital marketing agencies from good ones, from strategy and talent to communication and client relationships.
Mark Bodnar4 avr. 2026The true cost of an in-house marketing team vs agency partnership
A frank comparison of the total cost of an in-house marketing team versus a specialist agency partnership, including the hidden costs most comparisons miss.
Mark Bodnar4 avr. 2026Build systems, not hierarchies: the new model for digital agency work
Why the traditional agency hierarchy produces average results, and what a systems-based approach to digital marketing looks like in practice.
Mark Bodnar4 avr. 2026What is Octo-Thinking? Magic Pulpo’s framework for multi-discipline brand strategy
Octo-Thinking is the way Magic Pulpo organises its disciplines around one brief. Every service works on the same brand objective at the same time. Here is how it works.
Mark Bodnar4 avr. 2026AI transformation for marketing teams: a practical implementation guide
A practical guide to implementing AI in marketing operations, from identifying high-value use cases and building governance frameworks through to team enablement and measuring ROI.
Nazim Sakhri4 avr. 2026Et votre site, où en est-il ? L’audit gratuit vérifie la visibilité dans les moteurs, les citations par les IA et la vitesse des pages.