Research & Insight · Magic Pulpo
Find out first. Then spend.
User research, pricing and demand studies, segmentation and business cases. The work that tells you which feature, which price and which market, before the build budget is committed.
Our point of view
Most product arguments are opinions with a deadline.
- Every number traced to a named source
- Methods chosen for the question, not the licence
- The downside case modelled, not assumed away
The system
Three disciplines. One senior team.
01
UX and user research
Interviews, usability testing, heuristic evaluation, card sorting and tree testing. Moderated where the why matters, unmoderated where the what is enough.
02
Market and pricing research
MaxDiff, choice-based conjoint and Van Westendorp, fielded on a platform chosen per study. What buyers trade off, and what they will pay.
03
Business casing
The model behind the decision: bottom-up revenue, unit costs, sensitivity and a downside that still has to clear the bar.
The engagement
How it works
A structured engagement from first call to measurable results.
- 01
Frame the decision
What is being decided, by whom, and what evidence would change the answer. A study that cannot change a decision is not worth fielding.
- 02
Choose the method
MaxDiff for priorities, conjoint for trade-offs, Van Westendorp for price range, interviews for why. Platform selected per study against the requirement, not a standing licence.
- 03
Design and pilot
Instrument written for the person answering it, with a comprehension check before any trade-off exercise. Piloted before the full send, because a confusing question returns confident nonsense.
- 04
Field and analyse
Fielded to a defined frame, with the achieved sample reported alongside the result. Utilities, price ranges and segments, with the uncertainty stated.
- 05
Decide
A recommendation you can act on, and a register of every assumption behind it so any single variable can be challenged and the model rerun.
What you get
Every engagement is scoped and priced upfront. No retainer surprises.
- 01Research plan: the decision, the method, the sample frame
- 02Discussion guide or survey instrument, piloted before field
- 03Fieldwork and recruitment management
- 04Analysis: utilities, price sensitivity, segments, drivers
- 05Findings report with the achieved sample stated
- 06Assumptions register, every figure traced to a source
- 07Business case model where the decision needs one
- 08Recommendation and validation plan for what is still unknown
What this costs
Indicative: the final range is set on the call. Fees only; media spend is never marked up. Figures in EUR.
The record
Numbers we stand behind.
24
User interviews, Berlitz EMEA booking funnel
7
Critical conversion issues found in that study
5
Markets in the Berlitz EMEA funnel research
The proof
