WuffYour dog's entire world, in one place.
A social app for dog owners in Central and Eastern Europe: a profile for every dog, your local pack, Lost & Found, and services booked through people you know. Each dog's details are kept in one record, and Buddy, the AI assistant, uses it to answer questions about that dog.
Why we built it
We lost Shaggy and had no fast way to alert the people around us. We built Wuff so no dog owner faces that fear alone.
Features
What Wuff does.
Dog profiles
Curated map
Marketplace
Buddy AI
Before and after
Life before and after Wuff.
Without Wuff
Five apps, no data shared
- A training app
- A food delivery app
- A vet booking app
- A services marketplace
- A lost-pet platform
With Wuff
One app, one dog profile
- Community, places and Lost & Found in one app
- Services booked through people you know
- Answers from Buddy, based on your dog's record
- Built for Budapest first
How it works
What happens, step by step.
- 1
Register
Sign up with Facebook, Google or Apple. Lost and found dogs can be reported without an account.
- 2
Create profiles
Add your dog's details, from breed and looks to special needs, and your own.
- 3
Start using the app
Find friends, join communities, get the local news and build your own pack.
The product
What you’ll find in Wuff.
The feed, the map and My Pack: the community, the places and reports around you, and your dogs with their reminders.
Why now
Why the timing is right.
Europe has 91 million dogs, and nearly half of its households, 140 million, keep a pet.
Europeans spent €29.4 billion on pet food alone in 2024.
New EU rules, agreed in November 2025, will require every dog and cat to be microchipped and registered in national databases that work across borders, from 2028.
Hungary, where Wuff starts, has the most dogs per person in the EU: 29 per 100 people.
Proof so far
What we have already shown.
Built
2 apps
Two versions shipped on iOS and Android in Hungary, funded by €167K from angels.
Tested
2,000
beta users, in 70+ communities with 1,000+ posts.
Next gate
12–15 owners
A Budapest concierge sprint, with Buddy over WhatsApp for 10–14 days. It is the gate before phase 1.
Key learning
V1 showed that dog owners want a social app for their dogs. V2 launched too many features at once and lost momentum. So Wuff now builds the social side first and charges for services later.
The brand
The identity.
A teaser from the design files.
The investment case
Stage
Where Wuff is right now.
- 2021–2024
Wuff v1–v2(done)
Two versions shipped to iOS and Android in Hungary; 70+ communities and 1,000+ posts in English and Hungarian; €167K raised from angels. V1 proved demand for pet social; V2 launched too many features at once and lost momentum.
- H1 2026
Reframe(done)
Social first, paid services later. The Dog Graph, one record of each dog that Buddy reads from, sits behind both the social app and the marketplace. Lost & Found stays in.
- 2026
Prototype(done)
Design prototype live and clickable. Bone design system, the production schema and the Buddy agent architecture specced; engineer handoff ready in September.
- H2 2026
Validation
The gate before phase 1, not yet run: a Budapest concierge sprint with 12–15 dog owners and a Wizard-of-Oz Buddy over WhatsApp for 10–14 days.
- Months 1–6
Phase 1 · My Pack, Buddy AI and Map
Validate in Budapest: My Pack (a profile for every dog and the local pack), Buddy AI and the Map with Lost & Found, and get owners opening it every day.
- Weekly active users +30%
- Retention +40%
- Months 6–12
Phase 2 · Marketplace and ads
The marketplace: walkers, groomers and trainers booked through your own network, at a 15–20% commission, and the first advertising.
- 10%+ conversion
- Months 12–24
Phase 3 · Insurance and education
Pet insurance on top of each dog's record, and education: Buddy with health tracking, behaviour notes and training plans for that dog.
- 5–10% premium conversion
- 60%+ gross margin
The problem
Dog owners have no app they open every day for their dog. Instagram was not built for pets, Rover is used twice a year, and owners juggle five or more apps for community, services, health tracking and local information, none of which understands their dog or connects them locally.
Our solution
Social first: a profile for every dog, the local pack and Lost & Found, something to open every day. Then a marketplace, with services booked through people owners already know. Behind both, the Dog Graph keeps one record of each dog, and Buddy answers questions from it.
Market opportunity
The size of the prize.
Internal estimate. TAM: European pet food (€29.1B) plus pet products and services (€24.5B), FEDIAF 2023. SAM: 17.5M dogs in Hungary, Poland, Czechia and Romania (FEDIAF, 2024 data) at about €500 a year per dog (Hungarian spend, Cofidis), which likely overstates the other three markets.
Valuation
The ask.
Pre-money
€4M
Raising
€400K
Closing: Timing open, gated on the validation sprint.
Use of funds
Founding team, Budapest validation sprint, production MVP build.
Investor options
How you can participate.
Three ways into the cap table. Pick the one that fits your conviction and time horizon.
Angel ticket
open€20K–€75K
SAFE · €4M cap · 20% discount
Best fit: petcare-industry operators, consumer-app angels, or EU consumer-tech funds.
- SAFE post-money
- Pro-rata in seed
- Direct line to the founders
Lead ticket
open€200K–€350K
SAFE · €4M cap · 20% discount
Pre-seed funds with a consumer or companion-app thesis. Board observer + monthly metrics.
- Sets terms
- Board observer
- Monthly updates
Strategic
openBespoke
Equity + commercial
Pet insurance, food/supply chains, or vet networks. Co-investment + distribution partnership.
- Distribution deal
- Data partnership
- Joint go-to-market
Who’s behind it
Operated by Magic Pulpo.
A full studio venture: the same team that runs growth for global clients builds and operates this brand.
In-house build
Product, design and engineering sit inside the studio. No outsourced MVP, no agency markup between investor money and shipped product.
Stage-gated capital
Every venture advances through explicit evidence gates before spend scales. The current gate for Wuff is stated on this page.
Honest numbers
Past-tense claims here are sourced from the venture’s own build and records. Forward-looking figures are labelled as targets or internal estimates.
See the growth agency that builds them, its client work, or how the studio operates.
Investor interestWant the full data room?
Raising pre-seed to run the Budapest validation sprint and launch the social app, with the marketplace as phase 2 and the dog record behind both.