Performance Marketing · Magic Pulpo
Marketing that pays for itself.
We run paid search, paid social, SEO and conversion optimisation as one integrated system, tracked end to end and optimised weekly. No channel siloes and no junior handoffs.
Our point of view
Most agencies optimise for impressions.
- We optimise for pipeline
- The difference shows up in your CRM
- Attribution you can defend in a board meeting
The system
Three disciplines. One senior team.
01
Paid media: Google and Meta
Full-funnel paid search and paid social. Campaign architecture, creative strategy, audience segmentation, bid management and weekly optimisation, all in one senior team.
02
SEO and content engine
Technical SEO, topical authority mapping, and editorial systems that compound over 6–18 months. We build assets your competitors can't copy overnight.
03
Attribution and CRO
Server-side tracking, GA4 taxonomy, conversion rate optimisation and A/B testing. You'll know exactly what's driving pipeline and what isn't.
The engagement
How it works
A structured engagement from first call to measurable results.
- 01
Audit and baseline
Full channel audit: tracking integrity, ad account structure, SEO position, landing page performance. We find the leaks before we pour more in.
- 02
90-day roadmap
Prioritised activation plan with KPIs, budget allocation, and expected outcomes per channel.
- 03
Launch and optimise
Weekly sprint delivery. Creative → copy → bid → landing page, all iterated in a single integrated team.
- 04
Monthly review
Full performance review with revenue attribution. We show what worked, what didn't, and what the next 30 days look like.
What you get
Every engagement is scoped and priced upfront. No retainer surprises.
- 01Full channel audit with baseline metrics and gap analysis
- 02Campaign architecture and creative strategy across paid search + social
- 03Weekly optimisation with performance changelog
- 04GA4 + server-side tracking setup and validation
- 05Monthly executive reporting (pipeline, CAC, ROAS)
- 06Landing page CRO recommendations and implementation
- 07SEO technical audit and 3-month content roadmap
- 08Competitor ad intelligence and positioning analysis
What this costs
Indicative: the final range is set on the call. Fees only; media spend is never marked up. Figures in EUR.
The record
Numbers we stand behind.
+71%
Leads in a month, year on year, Berlitz Canada
−42%
Cost per qualified lead, year on year, Berlitz Canada
≈£18
Cost per qualified lead, modelled, Choices International
Bars are indexed: before the work = 100.
The proof
