Berlitz Canada · 2025–2026
Two to three articles a week, every one in English and French, written for what Canadians search.
An ongoing SEO and content programme for Berlitz Canada: keyword research, two to three articles a week on berlitz.com/en-ca and fr-ca, every post published in English and French on the same day, and the city, exam and compliance topics Canadian learners search for.
The challenge
The blog was a graveyard. Twenty-one English posts and fifteen French ones had gone up over three years, when someone had time, none of them written for what people type into Google, with no internal linking and a French side that trailed the English. Organic traffic was flat because the content spoke for the brand and ignored the search box.
The approach
We rebuilt the programme around search intent. Keyword research covered every language and business line Berlitz Canada sells, and the calendar now runs two to three articles a week. The first two months localised Berlitz’s global evergreen pieces. From September 2025 the calendar turned to what Canadians search: French classes by city, from Montréal and Toronto to Vancouver, Calgary, Ottawa and Edmonton; TEF and TCF Canada; the SLE and CBC levels for federal jobs; Express Entry points; Bill 96 compliance for Quebec employers; the newcomer’s first months at work.
Every article ships with its French twin the same day, its meta work done and its internal links in place. Comparison posts, Berlitz against Alliance Française, ILAC, Rosetta Stone and Duolingo, answer the questions buyers ask before they enquire. Seasonal pieces follow the Canadian calendar: Thanksgiving vocabulary, Christmas markets, fourth-quarter goals.
The work
The results
September 2026, against September 2025
+60%
Organic click growth, to 4,140
+132%
French site click growth, 509 to 1,183
246
Articles since July 2025, English and French
122
French twins of 123 English posts
Bars are indexed: the year before = 100.
September 2026 was the best month on record for organic search: 4,140 clicks from 367,000 impressions, 60% more clicks than September 2025 and the fourth month in a row above 3,750. The English site grew 41% year on year to 2,957 clicks. The French site more than doubled, from 509 to 1,183 clicks, with impressions up 207%. The five language-centre pages brought 3,159 clicks over three months, Montréal leading with 746, and the “Best…” comparison articles written for AI answers brought 115 Google clicks in the same period.
Counted on berlitz.com on 16 October 2026: 123 English articles published since July 2025, 122 of them with a French twin, 246 posts in all, on a blog that had 36 before. Search figures are from the September 2026 monthly report to Berlitz Canada, read from Search Console.
What we delivered
- 8 to 12 SEO-optimised blog articles, each in English and French
- Monthly keyword performance report
- Internal linking audit (quarterly)
- Meta optimisation for existing pages
- New landing page briefs as needed
Related projects
All work
We apply the same thinking to every engagement.
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