Berlitz Global · 2024
240 custom images, 28 landing pages and a 92 Lighthouse SEO score.
The content system behind Berlitz Digital School: SEO strategy, an image library, course landing pages, a blog programme, French localisation and GA4/GTM tracking.
The challenge
The site launched with good design and no content infrastructure behind it. No landing pages for individual language courses, no image library that matched the brand, no GA4, no organic strategy.
Anyone not already searching for Berlitz by name could not find it.
The approach
The content system started from nothing. 240+ custom images made to sit inside the brand system, and 28 landing pages built against high-intent course keywords.
A blog programme produces two SEO articles a week. GA4 and GTM went in properly, which made the traffic readable for the first time. French localisation ran alongside.
The work
The results
The site came out of launch with a Lighthouse SEO score of 92 and a course page for every language and level it sells.
The image library is what changed the team's week: a course page that used to take days now takes the marketing team hours, because the visuals already exist.
What we delivered
- SEO strategy + keyword map
- 240+ custom brand-aligned images
- 28 optimised landing pages
- Blog production programme (2x/week)
- French localisation: full site
- GA4 enhanced measurement setup
- GTM container + conversion events
- Monthly SEO performance report
Related projects
All work
We apply the same thinking to every engagement.
Book a 30-minute strategy call. We'll look at your challenge and say whether we're the team for it.