Berlitz Canada · 2026
A rate campaign that arrives with your language already chosen and a clock running.
A Berlitz Canada promotional rate page: $75 a lesson down to $41, a live countdown, and a form that arrives pre-filled from the ad that sent you.
The challenge
A discount page has one job and usually fails at it twice. It buries the actual number under a paragraph about methodology, and then it asks a warm buyer to start choosing things they already chose when they clicked the ad.
The approach
The old rate and the new rate sit side by side at the top, struck through and replaced, with the saving stated as a percentage rather than left as arithmetic. What the rate includes is next to it, because a per-lesson price means nothing without the minimum, the session length and who is teaching.
The form arrives already filled in. Language and format come from the ad that produced the click, shown as confirmed and changeable rather than as empty selects. Only the contact details are left to type.
A live countdown runs to the close, and the submit button repeats the rate rather than saying submit.
The work
The results
The campaign covered three course languages with the rate carried through from the ad to the button.
Measured on a mobile profile in September 2026, Cumulative Layout Shift was 0.000. Take-up belongs to Berlitz Canada.
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All work
We apply the same thinking to every engagement.
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