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Creative production

Jókai 200 · 2025

Seventeen seconds of cut paper and archive photographs, to open a bicentenary.

The intro film for the Jókai 200 programme: a collage animation of archive photographs, manuscripts, books and the writer’s portrait on torn coral and blue paper, opening on a theatre curtain. One seventeen-second cut and three eight-second cuts in landscape, and a seventeen-second portrait cut for the feed.

01

The challenge

The gala and every film in the programme needed an opening that said who Jókai was without a word of narration, to an audience that ranged from the hall of the Erkel Theatre to people scrolling past it on a phone. It had to feel like the nineteenth century and move like now.

02

The approach

We built the film as a paper collage. Archive photographs of Jókai at different ages, his manuscripts and first editions, a camera, a writing desk, pressed flowers and classical columns are cut out and layered on torn sheets of the identity’s coral and blue. A hand lifts the books into frame, a theatre curtain opens, and the sequence lands on the Jókai 200 mark and the portrait.

The long cut runs seventeen seconds for the stage and television. Three eight-second cuts take one beat each for social and pre-roll, and a portrait version re-composes the collage for a phone screen rather than cropping it.

03

Films

  • The long cut, seventeen seconds
  • The portrait cut
  • Eight seconds, cut one
  • Eight seconds, cut two
  • Eight seconds, cut three
04

The results

The film was made to open the gala at the Erkel Theatre and to lead the programme’s video content in both formats. View counts belong to the broadcasters and platforms that ran it and are not published here.

05

What we delivered

  • Seventeen-second intro film, 16:9, 2560 by 1440
  • Three eight-second cuts, 16:9
  • Seventeen-second portrait cut, 9:16
  • Masters for stage, broadcast and social

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Jókai 200 · Intro Animation | Magic Pulpo