UNICEF Mexico · 2016
A 360° story that put 17,000 people inside a refugee camp and raised $180K.
A 360° film for UNICEF Mexico, from field scouting to a national VR exhibit where the donation happened in the room.
The challenge
UNICEF Mexico needed to shorten the distance between a donor in Mexico City and a child in a refugee camp a thousand miles away. Traditional fundraising film had stopped moving the number.
The approach
We proposed and produced a 360° immersive film. Three weeks of field scouting across Central America to find a story worth the format, a two-week shoot on a specialised 360 rig, then post including a spatial audio mix.
It went out on a national VR exhibit circuit across 8 cities. The donation happens in the room: viewers tap an NFC card the moment the headset comes off, while they still feel it.
- 01
Field scouting
3 weeks in Central America. Found the story: a 9-year-old girl and her family, 3 months into displacement.
- 02
Production
2-week shoot with 360° rig. Spatial audio recording. Local crew. Nothing was reconstructed.
- 03
Post-production
360° edit, colour grade, spatial audio mix. VR compression for headset delivery.
- 04
Exhibit deployment
8 cities. NFC donation mechanic integrated at headset removal. Trained facilitators at each location.
The work
Films
The results
550,000 people reached across the campaign, 17,000 of them in a headset.
$180K USD in donations was attributed to it, the largest single digital fundraising campaign UNICEF Mexico had run at that point. The film later screened at Tribeca Immersive in 2017.
Reach and donation figures are UNICEF Mexico’s own. The launch, with Samsung Gear VR headsets carried by UNICEF promoters to malls, parks and museums across Mexico, is on Samsung Newsroom (2 September 2016).
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