Berlitz Canada · 2026
A learner you can follow, not a testimonial you have to believe.
A creator series for Berlitz Canada’s fall 2026 season: illustrator Tilo Peralta (@hanibanimx) learns English with Berlitz and tells it in about thirty pieces across his channel and the brand’s, September to November. Six weeks in, his posts reach 3.2 times more people per post than the campaign before.
The challenge
Berlitz Canada’s fall season, Sketches Between Lines, had an illustrated identity and a landing page. What it did not have was a person. Language learning is sold with testimonials nobody believes, and the season’s promise, the gentle way, needed someone learning the gentle way, in public, over weeks.
The approach
Tilo Peralta, the illustrator behind the season, became its learner, and the series took its own name, Sketches Between Languages. He took Berlitz English classes and told the story as it happened: a content matrix of about thirty pieces from September to November 2026, eighteen on his channel and twelve on Berlitz Canada’s, in three phases. Starting and vulnerability in September, experimentation and real life in October, expression and progress in November, when there is a before and after to show.
Each piece is a 45-second talking-to-camera video, a story set or an illustration, scripted from his own learning diary: the first class, the accent he kept trying to imitate, learning again as an adult, the thing from Tuesday’s lesson he used on Wednesday. The brand channel pairs each one with a single offer, and the fall email series carries one Tilo post per send. The four product features he mentions were scripted in the first person and became a new section on the landing page.
The work
The results
1 September to 12 October 2026
3.2×
Reach per post, Sketches against Six Week Challenge
85%
Of campaign video views
62%
Of YouTube views from three Tilo videos
30
Pieces planned, September to November
Six weeks in, 1 September to 12 October 2026: the sixteen Sketches posts reached 3.2 times more people per post than the twenty-three Six Week Challenge posts in the same period, and carried 85% of the campaign’s video views. Three Tilo videos made 62% of the brand’s YouTube views in the period, 249 of them in the first four days.
The email series did what it had never done: the third send, small groups with Tilo, took the click rate for English leads from 0.62% on the first email to 3.23%, and about tripled it in every audience. Figures are from Sprout Social, YouTube Studio and the email platform, in the October 2026 monthly report.
The fall email series, English leads
| Channel | click rate | Spend |
|---|---|---|
| Email 1 · fall offers | 0.62% click rate | 11.1% open rate |
| Email 2 · private lessons, with Tilo | 0.97% click rate | 12.4% open rate |
| Email 3 · small groups, with Tilo | 3.23% click rate | 14.6% open rate |
What we delivered
- Creator agreement and content matrix, about thirty pieces in three phases
- Scripts from Tilo’s learning diary
- Berlitz-channel copy, captions and offers per post
- Fall email series, one Tilo post per send
- Four first-person feature scripts and the “Everything’s included” page section
- Six-weekly reporting against the campaign before
Related projects
All work
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