Berlitz Canada · 2025–2026
Nearly three times the posts, almost twice the engagement rate, and an inbox that people now write to.
Social media for Berlitz Canada on Instagram, Facebook and LinkedIn, in English and French: original content, creator series, campaign streams and community management. In the twelve months to September 2026, posting nearly tripled and the engagement rate almost doubled.
The challenge
Social was an afterthought. Posting was occasional, there was no strategy, and nothing connected it to the paid campaigns running at the same time.
Internally it was filed as a brand cost with no outcome attached.
The approach
We rebuilt the programme against the campaign calendar, so social and paid stopped ignoring each other. Content is produced for the Canadian channels in English and French rather than pulled from global, and runs as parallel streams: the season’s offer, the creator series with Tilo, Open Day in each city, the Six Week Challenge and the B2B programme on LinkedIn.
The 2025 Canada social toolkit fixes the rules everyone works to: seven content pillars (culture, education, fun, product, business, testimonial and language), a mood for each, formats and file limits per platform, a Berlitz Canada lockup with the flag, maple-leaf and flag elements, a photo style, and a reel template per pillar with its own colour ratio and graphic tools.
Animated posts carry the offers that need movement, like the spring giveaway reel below. Community management moved from answering to starting conversations, and every month ends in a report that puts each platform next to the period before.
The work
Films
Spring giveaway: six months of Berlitz Flex, 24 seconds
The results
Twelve months to September 2026, against the year before
657
Posts, from 225
+19%
Engagement growth, to 2,627
1.3%
Engagement per impression, from 0.7%
927
Replies and messages sent, from about 240
Bars are indexed: the year before = 100.
In the twelve months to September 2026, against the twelve before, the programme published 657 posts instead of 225. Engagements rose 19% to 2,627 and the engagement rate per impression almost doubled, from 0.7% to 1.3%. Instagram engagements more than doubled, and LinkedIn held a 10.4% engagement rate while adding 218 followers. Sent replies and messages rose from about 240 to 927, and inbound messages to 167.
Total impressions fell 38% over the same year, almost all of it on Facebook, so the gains are in how people respond, not in how many see the posts. Figures are from Sprout Social.
What we delivered
- Instagram: posts, Reels and stories
- Facebook: posts and community management
- LinkedIn: B2B content programme
- Creator series and campaign streams
- Canada social toolkit: pillars, formats, lockups, photo style and reel templates
- Monthly content calendar in English and French
- Monthly performance report
Related projects
All work
We apply the same thinking to every engagement.
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