Brand & Design · Magic Pulpo

Brand that works everywhere.

We design visual identities, design systems and brand strategies that hold together at every scale, from business card to billboard and from landing page to global campaign. Built to last for years.

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Our point of view

The expensive brand is the incoherent one.

The second asset costs less than the first
The tenth market still looks like you
No rebuild every three years

The system

Three disciplines. One senior team.

Visual identity

Logo, typography, colour system, iconography, illustration style, and photography direction, designed as one coherent system with a written rationale.

Design system

Component library, spacing tokens, motion principles and usage guidelines, documented in Figma and ready for your development team to implement in code.

Brand strategy

Positioning, narrative architecture, tone of voice and competitive differentiation. Every creative decision refers back to it.

The engagement

How it works

A structured engagement from first call to measurable results.

01
Discovery and audit
Brand audit, competitor analysis, audience research, and stakeholder interviews. We understand where you are before we design where you're going.
02
Strategy and positioning
Brand platform: positioning statement, brand pillars, personality attributes, and tone of voice guidelines. The strategic foundation everything else is built on.
03
Identity design
Logo system, colour, typography, and visual language, explored in 2 directions, refined through feedback, and delivered as a complete system.
04
Design system
Component library in Figma with all UI elements, spacing tokens, states, and usage documentation. Ready for Webflow or coded implementation.
05
Rollout and guidelines
Brand guidelines document (print + digital), asset library, and implementation support for the first 3 brand executions.