Berlitz Canada · 2025
Cultural gaps are business gaps. A film that shows the tool closing them.
An explainer film and a LinkedIn guide for Berlitz Cultural Navigator, the cultural intelligence platform for international teams: a 51-second animated walkthrough of the assessment, the country comparisons and the learning paths, and a five-page guide for the B2B audience.
The challenge
Cultural Navigator is a platform, and platforms are hard to sell in a feed: a dashboard screenshot says nothing to an HR director deciding whether a team in Toronto needs it before the Frankfurt merger. Berlitz Canada needed the product explained in under a minute to a B2B audience, and a piece they could hand over on LinkedIn.
The approach
The film follows one user. Hector takes the Cultural Orientations Indicator, compares his profile with colleagues and with a country, and gets a learning path: attire for meetings, punctuality expectations, greeting protocols, communication styles. The interface is rebuilt in motion rather than captured, so each screen shows only the one thing the voice is talking about, inside the Berlitz colour system.
The LinkedIn guide carries the same argument in five pages: why cultural awareness matters in business, the platform, the three steps, the country comparisons, and the call to book a conversation.
The work
Films
Cultural Navigator, 51 seconds
What we delivered
- 51-second explainer film, 1920 by 1080
- Interface animation of the assessment, comparisons and learning paths
- Voice-over script
- Five-page LinkedIn guide
- Cut-downs for social
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All work
We apply the same thinking to every engagement.
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