Berlitz Global · 2025–2026
Engagements doubled in a year, and LinkedIn became the channel that carries the brand.
Social media for Berlitz worldwide: the global LinkedIn, Instagram, TikTok, Facebook and YouTube profiles, run from one editorial calendar. Over the twelve months to September 2026, engagements doubled to 75,105 and the profiles added 7,583 followers.
The challenge
Each market posted on its own. There was no shared strategy, no tone guide and no performance baseline, so nobody could tell whether what worked in one country would work in another.
The global profiles had the biggest audience and the least direction.
The approach
We put in a hub-and-spoke model: one global editorial calendar, assets each market can adapt, one shared asset library, and a monthly performance review that feeds the next brief.
The global profiles run from that calendar: LinkedIn for the corporate and B2B audience, Instagram and YouTube for learners, Facebook for the existing community, and a TikTok profile opened in the period. Community management follows one shared protocol, so a reply sounds the same in every market.
Every post comes out of one template system: IBM Plex Sans, Berlitz Blue with charcoal, powder, red, green and purple, a library of geometric elements, and 1080 by 1080 and 1080 by 1920 layouts on a four-column grid, in image-heavy and text-heavy versions. A market fills in its photo and its copy and the post is on brand. Each market then gets a toolkit on the same pillars; the Canada 2025 edition is on the Berlitz Canada social page.
The work
The results
Twelve months to September 2026, against the year before
+105%
Engagement growth, 36,689 to 75,105
+28%
Impression growth, to 519,460
+143%
Link click growth, to 61,197
+58%
Video view growth, to 214,062
Bars are indexed: the year before = 100.
Over the twelve months to September 2026, against the twelve before: engagements rose from 36,689 to 75,105, the engagement rate per impression from 8.7% to 14.0%, and impressions by 28.5% to 519,460. Post link clicks rose 143%, to 61,197. The five profiles added 7,583 followers, 23% more than the year before, and video views grew 58% to 214,062.
LinkedIn carries most of it: 445,021 impressions at a 15.6% engagement rate and 6,852 new followers. YouTube added 114,721 views and 641 subscribers. Figures are from Sprout Social, 1 October 2025 to 30 September 2026.
By profile, twelve months to September 2026
| Channel | engagements | Spend |
|---|---|---|
| LinkedIn · Berlitz | 69,498 engagements | 445,021 impressions |
| YouTube · Berlitz Corporation | 2,530 engagements | 114,721 video views |
| Instagram · berlitz_worldwide | 2,022 engagements | 31,007 impressions |
| Facebook · Berlitz Corporation | 620 engagements | 20,149 impressions |
| TikTok · @berlitz_global | 435 engagements | 23,283 impressions |
What we delivered
- Global content calendar, 30 days ahead
- Social design templates: feed, story, image-heavy and text-heavy
- Locally adapted assets per market
- Community management across all platforms
- UGC curation and rights management
- Monthly analytics report
- Quarterly strategy review
Template palette
Berlitz Blue
#004FEF
Charcoal
#1D1D1D
Powder
#FCFCFC
Berlitz Red
#FF495C
Berlitz Green
#3DDC97
Purple
#643BA2
Related projects
All work
We apply the same thinking to every engagement.
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