Berlitz India · 2024
Self-serve course sales, live in six weeks, and the sales team off quote-writing.
Berlitz India had no way to sell courses online. We designed and built a complete self-serve ecommerce platform with Stripe India, Snipcart and a Salesforce STAR integration, and launched it in six weeks. It sold from the first week.
The challenge
Every course purchase at Berlitz India went through a person. A conversation with a rep, then a quote, then a manual invoice. Someone who already knew what they wanted had no way to just buy it, so the business lost every sale that happened at night or over a weekend.
Six weeks to fix it, no infrastructure changes, and it had to write into their existing Salesforce STAR CRM.
The approach
Webflow for the front end, so the marketing team could own product pages without booking engineering time. Snipcart on top as the cart layer, which gave us a JavaScript API we could bend instead of building checkout from nothing.
Payments were the hard part. Stripe India runs on different rules from Stripe global: GST collection, INR settlement, local bank requirements. We built a checkout flow that handled tax, raised the GST invoice and created the Salesforce lead in one webhook chain, so every purchase arrived in the CRM already assigned to a rep.
Subscriptions came next. Monthly instalments, automatic cancellation on a failed payment, and an upgrade path from a single course to a full programme.
- 01
Architecture + data model
Product taxonomy, pricing logic, subscription tiers, GST rates. Two days of whiteboarding before a line of code.
- 02
Webflow build
CMS-driven product pages, course detail templates, checkout redirect. Marketing team trained to add products independently.
- 03
Payment + tax layer
Stripe India onboarding (4 days, harder than expected), GST calculation logic, INR → USD reporting for finance.
- 04
Salesforce integration
Webhook chain: purchase confirmed → Salesforce lead created → rep assigned → welcome email triggered. Fully automated.
- 05
QA + soft launch
End-to-end purchase test with real cards. GST invoice validation. CRM record verification. Staged rollout to 10% of traffic first.
The results
Live on schedule. From the first week, buyers who used to email sales and wait days bought on their own.
By the end of the first quarter the checkout completed at 94%, the sales team had stopped writing quotes and moved on to enterprise deals, and the store kept selling overnight.
What we delivered
- Webflow CMS: full product catalogue system
- Snipcart cart configuration + custom checkout UI
- Stripe India account setup + GST compliance
- Salesforce STAR webhook integration
- Zapier automation workflows (purchase → CRM → email)
- GST invoice generation system
- Subscription management: instalments + auto-cancel
- Google Tag Manager enhanced ecommerce setup
- Marketing team training + documentation
- Post-launch monitoring and 30 days of support
Technology architecture
Webflow
Frontend: CMS-driven product pages, editable by marketing
Snipcart
Cart layer: lightweight JS, fully customisable checkout UI
Stripe India
Payments: INR settlement, GST collection, local bank compliance
Salesforce STAR
CRM: automatic lead creation + rep assignment on purchase
Zapier
Webhook orchestration: purchase → CRM → confirmation email
Google Tag Manager
Analytics: enhanced ecommerce tracking, conversion events
Postmark
Transactional email: receipts, GST invoices, access credentials
Related projects
All work
We apply the same thinking to every engagement.
Book a 30-minute strategy call. We'll look at your challenge and say whether we're the team for it.