Humanitix · 2024
Six films, five objections, one brand story. Published on their own channel.
A brand film and five chapters for Humanitix. Each one takes an objection buyers raise and answers it by showing the product do the thing.
The challenge
Humanitix had a different product and no way to show it working. A prospect could read that the platform keeps your branding, does not force accounts on your buyers and hands back the data, then still have to sign up to find out whether any of it was true.
Every one of those claims is easier to show in fifteen seconds than to argue in a paragraph.
The approach
We stopped writing features and started with the objections. Five of them, each one something a buyer says out loud. Why is someone else's brand all over my event page. Why are competing events showing on it. What is with all the hurdles to buy a ticket. Why do platforms promise sales and then hide the data. If I am a valued customer, where is the support.
One chapter each. The question on the title card, the product answering it on screen.
A sixth film sits above them as the brand film. All six are cut in the social design system, same peach, purple and green, same hand-drawn marks, so the films and the feed read as one brand.
Films
The results
All six are published on the Humanitix YouTube channel under their own name. For work like this that is the measure that counts. The client shipped it rather than filed it.
Related projects
All work
We apply the same thinking to every engagement.
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