Web & App Development · Magic Pulpo
Built to convert. Built to be yours.
Websites, web applications and the content infrastructure behind them, designed and engineered as one system. Next.js or Webflow where each fits, headless CMS when you publish across markets, martech wired in from day one. No templates, no lock-in.
Our point of view
The expensive website is the one your team cannot publish to.
- Passes Core Web Vitals before campaign one
- Edited without booking a developer
- Market two does not mean a rebuild
The build
Three things we build.
01
Websites & applications
Marketing sites, landing systems, ecommerce and web apps. Next.js with TypeScript for product-grade builds, Webflow where editors need full control. Conversion architecture first: hierarchy, CTAs, forms, speed, tracking.
02
Content infrastructure
Headless CMS architecture (Contentstack, Sanity, Webflow CMS) with content models, editorial workflows and localisation built for multi-market publishing. Get the model right once instead of rebuilding in 18 months.
03
Martech, wired in
Analytics, tracking, CRM and email connected as part of the build from the start: GA4, GTM, CDP and API integrations with a documented data flow your team can maintain.
The engagement
How it works
A structured engagement from first call to measurable results.
- 01
Discovery & architecture
Goals, user journeys, CMS schema, stack decision: Next.js, Webflow or both. We make that engineering decision with you, on your requirements.
- 02
Design system
Component library, typography, spacing tokens and interaction patterns defined up front, so the build is consistent and the next page is cheap.
- 03
Build
Sprint-based with staging previews. SEO implementation, performance budgets and accessibility checks at every milestone.
- 04
Integrate & migrate
CMS setup, content migration, martech wiring, tracking QA. Editors trained on the real system before launch.
- 05
Launch & support
Core Web Vitals validation, redirects, cutover. 30-day support included; retainer available for ongoing development and CRO.
What you get
Every engagement is scoped and priced upfront. No retainer surprises.
- 01Custom Next.js or Webflow build, no templates or themes
- 02Headless CMS architecture and content model where needed
- 03Editorial workflows, localisation model and editor documentation
- 04Core Web Vitals optimisation (LCP, CLS, INP budgets)
- 05On-page SEO implementation: meta, schema, sitemap, robots
- 06GA4 + GTM instrumentation and martech integrations, documented
- 07Accessibility audit (WCAG 2.2 AA) and cross-browser QA
- 08Full source and deployment handover. The code is yours
What this costs
Indicative: the final range is set on the call. Fees only; media spend is never marked up. Figures in EUR.
The record
Numbers we stand behind.
12
Language versions, Berlitz Digital School global site
94%
Performance score on that build
30+
Markets on one Berlitz Digital School site
The proof
