Berlitz · 2024
Fifty artboards that turn a Colombian port city into a Berlitz conference.
A visual identity and Webflow event platform for the Berlitz franchise conference in Cartagena: 50 artboards of illustrated landmarks, modular pattern tiles and lockups, on the Colombian palette.
The challenge
A franchise conference held in Cartagena could have been a Berlitz-blue deck with a photo of the old town behind the title. That travels badly: the host city becomes decoration, and the event looks like every other conference the attendees went to that year.
It also has to survive being applied by other people, on signage, on a website, on printed material, without a designer sitting next to each one.
The approach
We drew the city instead of photographing it. The clock tower, the Casa de la Aduana, the arcades and the horse carriages are all reduced to flat shapes on the same five colours, so a landmark and a background pattern belong to the same system.
Those five come off the Colombian flag rather than a mood board. Yellow #FAB400, red #E63323 and a blue split into #2DB7EA and #006AB4, over navy #193051 and off-white #FCFCFC. Nothing in the whole set sits outside them.
Around the landmarks sits a library of modular tiles: quarter circles, stripes, diagonals, an eye. They compose into any ratio a piece of collateral needs, which is what lets somebody who is not a designer lay out a banner and still get a Cartagena one.
The event platform runs on Webflow, with the conference programme in the CMS.
The work
The results
Fifty artboards shipped: illustrated landmarks, the modular tile set, Berlitz lockups and the Cartagena script wordmark, each as an SVG so it holds from a name badge to a stage backdrop.
The site itself is eight pages and was never given a public domain, so the identity is the part of this engagement that outlived the week.
What we delivered
Five colours, off the flag
Caribe
#2DB7EA
Bandera
#FAB400
Rojo
#E63323
Marino
#006AB4
Noche
#193051
Related projects
All work
We apply the same thinking to every engagement.
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