Berlitz Canada · 2025
The first page we built for Berlitz Canada, and still one of its best performers.
The home page of learn.berlitz.ca: one bilingual page that sorts a visitor into personal, business or government before it asks for a name, then routes the lead into Salesforce. The first thing we built for Berlitz Canada, and the template every page since has run on.
The challenge
Berlitz Canada came to us with one page to build, and that page had to do a lot. It had to carry paid traffic for the whole country, speak to people learning for themselves, to companies training staff and to public servants preparing for a federal language evaluation, and hand every lead to the sales team in a shape they could act on. In both official languages.
The corporate site could not be touched, so the page had to stand on its own domain with its own forms, its own tracking and its own French.
The approach
The form comes first and it qualifies before it asks. Personal, business or government, then the language, then the format, then a province, and only then a name and an email. The sales team gets a lead that already says what the person wants, and the person never fills in a field that does not apply to them.
Below the form the page makes the case in the order a visitor needs it: the Berlitz Method, the four-step learning journey, the five formats, the client logos and the questions people ask. Three illustrations in the brand's own shape language carry the method section, so the page has a face of its own rather than a stock photograph.
Salesforce takes the lead, Google Tag Manager carries the measurement, reCAPTCHA keeps the forms clean, and Webflow Localization publishes the French page from the same source. Every page we have built for Berlitz Canada since, from the city pages to the campaign pages, is a child of this one.
The work
The results
The page went live in August 2025 and has carried Berlitz Canada's paid traffic since. By Berlitz Canada's account it is still one of the best-performing pages on the site. The lead volumes behind that are theirs and stay with them.
The city and language pages and the campaign pages that grew out of this one each have their own case study.
What we delivered
- A three-way qualifying form: personal, business or government
- Language, format and province captured before contact details
- Method, learning journey, formats, client logos and FAQ sections
- Three illustrations for the method section
- A French twin published from the same source
- Salesforce routing and Google Tag Manager measurement
What it runs on
Webflow
The page, and the template every later page runs on
Salesforce
Lead capture and routing from the form
Google Tag Manager
Measurement
reCAPTCHA
Form protection
Webflow Localization
English and French from one source
Related projects
All work
We apply the same thinking to every engagement.
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