Humanitix · 2024
Tickets for good, not greed. One line, thirty-six templates, three colours that are the same three numbers.
A social and brand template system for Humanitix, the ticketing platform that gives its profits away. 36 templates across 14 formats, colour-coded by what each post is about.
The challenge
Humanitix gives 100% of its profits to charity. That is the entire product, and it is a hard thing to say on a feed where every other ticketing brand is talking about convenience.
Their social output had no fixed format, so every post was argued from scratch and none of them looked like the last. A brand that changes shape every week reads as a brand nobody is minding.
The approach
Two routes went up. The chosen one builds the visual language out of the wordmark itself. The rounded terminals and the smile under the X become a set of hand-drawn marks that circle, underline and point at whatever matters in a layout. One line carries all of it: Tickets for good, not greed.
Underneath sits a colour system doing a job rather than decorating. Content is an event, an impact story or a human one, and each gets a lead colour in a fixed 50/30/15/5 ratio against the other two plus ink and paper. A follower learns what a post is about before they read it.
Then the formats. Fourteen of them, three variations each where the choice earns its keep, laid out so the team can use the system without a designer in the room. And the image library it needs to run: events, humans and impact, researched, selected and licensed, so nobody has to find a photo under deadline.
The work
The results
Humanitix run the system themselves.
The three lead colours turn out to be one rotation of each other. Events #8FFFB1, Impact #B18FFF and Humans #FFB18F are the same three values, 143, 177 and 255, moved across red, green and blue. That is why the themes read as one family rather than three separate decisions.
What we delivered
- Carousels, image and text. 3 variations
- Event post, single event. 3 variations
- Event stories, several events by country. 3 variations
- Testimonials. 3 variations
- Feature update carousels. 3 variations
- Standard text post and story. 3 variations
- Standard image and text post. 3 variations
- Branded headers for LinkedIn, Instagram, Facebook and X
- Poster templates. 3 variations
- Flyer templates. 2 variations
- Rollup banner templates. 2 variations
- Case study and infographic templates. 2 variations
- Google Slides template
- Email signature
- Image library: events, humans and impact, researched, selected and licensed
Typefaces
Satoshi
Display and body. Black, Bold, Medium, Regular
Montserrat
Supporting UI and long copy
Great Vibes
The script flourish in the mark set
Three themes, one rotation
Events
#8FFFB1
Impact
#B18FFF
Humans
#FFB18F
Ink
#1B1B1B
Paper
#FFFFFF
Related projects
All work
We apply the same thinking to every engagement.
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