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AI search

Why ChatGPT recommends a competitor. Search after AI Overviews, citations in the answer engines, and what still moves rankings.

AI searchExplainer5 min read

SEO after the AI Overviews shift: what moves rankings now

A practical analysis of what drives organic search performance after Google’s algorithm updates: the factors that now matter, the tactics that no longer work, and how to get cited in AI answers.

Felix HeraultApr 1, 2025

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