Insights
Teams, agencies and AI
What an agency is for now that production is cheap. Team models, the in-house comparison, and what you are paying for.
Growth agencies in the era of AI: what you are actually paying for
AI made marketing production cheap and judgement expensive. What that changes about hiring a growth agency, and which pricing model survives it.
Mark BodnarSep 27, 2026What makes a great digital marketing agency great
An honest assessment of what separates genuinely excellent digital marketing agencies from good ones, from strategy and talent to communication and client relationships.
Mark BodnarApr 4, 2026The true cost of an in-house marketing team vs agency partnership
A frank comparison of the total cost of an in-house marketing team versus a specialist agency partnership, including the hidden costs most comparisons miss.
Mark BodnarApr 4, 2026Build systems, not hierarchies: the new model for digital agency work
Why the traditional agency hierarchy produces average results, and what a systems-based approach to digital marketing looks like in practice.
Mark BodnarApr 4, 2026What is Octo-Thinking? Magic Pulpo’s framework for multi-discipline brand strategy
Octo-Thinking is the way Magic Pulpo organises its disciplines around one brief. Every service works on the same brand objective at the same time. Here is how it works.
Mark BodnarApr 4, 2026AI transformation for marketing teams: a practical implementation guide
A practical guide to implementing AI in marketing operations, from identifying high-value use cases and building governance frameworks through to team enablement and measuring ROI.
Nazim SakhriApr 4, 2026Where does your own site stand? The free audit checks search visibility, AI citations and page speed.