Insights
Diagnosis and audit
Is the marketing working, and where does it leak? Audits, analytics setup and the numbers that say what to fix first.
Google Analytics 4: the setup and configuration guide for marketers
How to set up Google Analytics 4 correctly: events, conversions, audiences, attribution and reporting for marketing teams who need data they can act on.
Roland EgerváriApr 16, 2026How to redesign your website without losing SEO rankings
The technical SEO checklist for website redesigns: redirect mapping, content migration, canonical strategy and post-launch monitoring to protect organic traffic.
Felix HeraultApr 16, 2026How to audit your digital marketing: a practical framework
A step-by-step framework for auditing your digital marketing: what to measure, what good looks like, and how to prioritise improvements based on what you find.
Héloïse MazingarbeApr 4, 2026Video production ROI: how to make video work as a performance channel
Moving video from a brand awareness channel to a measurable performance driver: how to brief, produce, distribute and measure video content for maximum business return.
László CsobolyóApr 4, 2026Website performance and conversion rate: the technical SEO factors most teams miss
The technical SEO and performance optimisation factors that most marketing teams overlook, and the specific impact each has on search rankings and conversion rate.
Roland EgerváriApr 4, 2026The complete social media audit: a data-driven guide for digital marketers
A guide to running a social media audit that uncovers growth opportunities, benchmarks your performance, and produces measurable results for your brand.
Vanda KocsisApr 4, 2026The state of digital marketing: the trends that stuck
An honest assessment of which digital marketing trends represent genuine shifts in how marketing works, and which are noise. Based on active campaign data across the Berlitz markets we run.
Mark BodnarApr 1, 2025Where does your own site stand? The free audit checks search visibility, AI citations and page speed.