Insights
Content and channels
Content, email, social and automation as one system. What works when the sales cycle is long and the channels are many.
Multichannel marketing strategy: how to coordinate across channels without losing coherence
How to build a multichannel marketing strategy that creates a coherent customer experience across paid, organic, social, email and direct, without the operational chaos.
Zsófia NagyApr 16, 2026Email marketing strategy: the complete guide
Build an email marketing programme that generates real revenue: list strategy, automation, deliverability, content and measurement from first principles.
Gabriel FótyiApr 16, 2026Salesforce for marketing teams: what it can do and what it cannot
A practical guide to Salesforce Marketing Cloud for marketing teams: what the platform genuinely enables, what requires significant setup, and how to get value faster.
Gabriel FótyiApr 4, 2026Content marketing for B2B: what works when the sales cycle is long
How to use content marketing effectively in B2B contexts with long sales cycles: the content types, distribution channels and attribution approaches that work when leads take months to convert.
Felix HeraultApr 4, 2026Building a content strategy that drives business growth
How to build a content strategy that connects editorial decisions to commercial outcomes, from audience research and SEO planning through to production workflows and performance measurement.
Zsófia NagyApr 4, 2026Marketing automation implementation: the complete setup guide
How to implement marketing automation and CRM that actually improve business outcomes: commercial objectives, platform selection, data and integration architecture, and the common mistakes that waste the investment.
Nazim SakhriApr 1, 2025Social media management: the operational guide for brands running multiple channels
How to manage social media effectively across multiple platforms and markets: content calendars, community management processes, approval workflows, and performance measurement that actually works.
Vanda KocsisApr 1, 2025Where does your own site stand? The free audit checks search visibility, AI citations and page speed.